Transactional Model Of Communication

 Communication is a process. Communication is not a static event; it is a dynamic process that unfolds over time.

Communication is goal-oriented. Senders communicate in order to achieve a desired outcome, such as informing, persuading, or entertaining the receiver.

 Communication is symbolic. Symbols, such as words, images, and sounds, are used to represent ideas and concepts.

Communication is interactive. The sender and receiver of a message are not passive participants.

Communication is contextual. The meaning of a message is influenced by the context in which it is communicated. 2.

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